There are 2 things a token needs to be an in demand and valued governance token.
Num 1)
Allow Drift token to be used as a means of paying for trading fees on the Drift Platform.
Num 2)
Burn a very small percentage (2% of fees paid in drift) of that fee to create a slightly deflationary asset/ Drift token.
Note:
This is what BNB does with their BNB token and it causes the value to climb with their token and creates a deflationary asset and will create demand to hold the DRIFT token to pay trading fees and hold as a deflationary asset in place of fiat currency.